koni nordmann

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coaching| consulting | 2012 visual language glarus

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current images from the Canton Glarus marketing department archive

existing images put together differently

Problem: Setting

Problem: People's right to copyright

new images with consistent atmospheric light

Images connected by "red"

OLMA 2012: first use of the new photographs

2012 visual language glarus

Canton Glarus decides to commission young photographer Samuel Trümpy to put together an image pool for the region's "promotional program". It quickly becomes clear that the cantonal marketing department can neither clearly formulate its photographic needs, nor does it know how to brief the photographer. That is why Koni Nordmann was pulled on board to help limit requirements by utilizing "mood boards" and to remain in communication with the photographer so that images are created that fulfill everyone's expectations.

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